ESSENCE AND MEANING OF LOGISTICS CUSTOMER SERVICE - EXAMPLE OF BIPROTRANS

Abstract

Consumers and institutional buyers are becoming more demanding and expect a higher level of service. Firstly, a satisfied customer can become a source of acquiring new customers at no additional cost. Secondly, the service loyalty is generally cheaper. Should be remembered that low standards of customer service compared to competitors, and errors the logistics system can become the cause of losing customers. You should build a logistics system responsive to customers' orders and taking into account their needs. Customer service is in fact the result of the entire logistics system operation and the net sum of individual actions logistics company. In contrast, the pursuit of proper customer service is the integrated management of logistic activities in such a way as to achieve customer satisfaction at the lowest possible cost. This article contains detailed information about logistics customer service at Biprotrans company, whose specificity lies in the fact that it is concerned with the design of machinery and equipment, and the rest operations outsources outside.